Hi. Welcome to jeffpurser.com!
Help the Haitian people! Please donate your time or services to Architecture for Humanity to support rebuilding efforts in Haiti and also donate to Partners in Health for immediate medical assistance to those in such desperate need.
Looking for something to read? Find links to my latest blog entries on the left and my professional profile below. For regular updates, follow my Twitter feed — @jeffpurser.
ABOUT ME
I have an entrepreneurial bent. That is to say that I enjoy examining opportunities to find strategic solutions, and I possess a keen ability to research, create, and execute campaigns to both launch new businesses and reinvigorate global brands. I am also an accomplished project manager and team leader.
Within months of completing college I partnered with a designer to start a residential construction firm in Saco, Maine. In my role, I designed and implemented a successful marketing strategy, which generated significant brand awareness and PR buzz. I also managed the construction of a 10-lot subdivision in Portland, Maine and four custom homes, including a timber-framed stone and thatch cottage.
As a business school student at Northeastern University, I spent a year working full-time at Dunkin’ Brands where I investigated strategies to exploit opportunities within the competitive space. My recommendations to blunt McDonald’s launch of lattes, cappuccinos, and mochas were implemented after my findings from field-based research convinced executives to prioritize a response.
I have consulted with a number of companies and nonprofits including Mars, Reebok, and Habitat for Humanity. I have a real passion to find sustainable solutions to eliminate extreme poverty. I currently volunteer as a community organizer for Fair Trade Boston and live near Central Square in Cambridge, Massachusetts.
For a more detailed look at my accomplishments, please read my resume.
CURRENT PROJECTS
Fair Trade Boston is a grassroots initiative aimed at alleviating global poverty and promoting environmental sustainability by widely increasing availability of Fair Trade Certified™ products. Did you know that Fair Trade premiums empower farmers to invest in their communities? Join us to grow the Fair Trade movement in Boston, Massachusetts. I designed the facebook landing page and regularly update the feed.
Jen Mallett is an educational consultant for Usborne Books & more. Jen’s company - FunBooksKidsRead.com - delivers educational excellence, offering over 1,300 original titles at home parties and online. I am in the process of designing a landing page and bookstore for her facebook fan page, which I built from scratch just as Jen is building her business one party at a time.
