How to make a friend in Uganda. business consultant, NGO worker, former Peace Corps volunteer, activist: searching for sustainable solutions to eradicate extreme poverty

February 28, 2009

About Me

Filed under: — Jeff @ 1:09 am

Hi. Welcome to!

Looking for something to read? Find links to my latest blog entries on the left and my professional profile below. — @jeffpurser.


Is it possible to make a positive difference through business? Sure. Yet, like with anything good, it takes considerable effort and thought.

An insightful analyst, I possess a keen ability to research and devise strategies to launch new businesses and reinvigorate global brands. In fast-moving environments, I make thoughtful, yet quick, decisions. Executing these winning strategies has helped me become an accomplished project manager and team leader.

I have an entrepreneurial bent. Within months of completing college I partnered with a designer to start a residential construction firm in Saco, Maine. In my role, I designed and implemented a successful marketing strategy, which generated significant brand awareness and PR buzz. I also managed the construction of a 10-lot subdivision in Portland, Maine and four custom homes, including a timber-framed stone and thatch cottage.

As a business school candidate at Northeastern University, I spent a year working full-time at Dunkin’’ Brands where I investigated strategies to exploit opportunities within the competitive space. My recommendations to blunt McDonald’s launch of lattes, cappuccinos, and mochas were implemented after my findings from field-based research convinced executives to prioritize a response.

I am passionately motivated to find sustainable solutions to eliminate extreme poverty. Upon completing my second degree, I began working as a neighborhood organizer for Fair Trade Boston and then made the decision to moved to Uganda in east Africa. While serving in the Peace Corps (and later with Relief International), I crossed cultural barriers to start new businesses, develop community initiatives, and provide sales training. My efforts have given marginalized persons both the skills and knowledge to improve their livelihoods and experience greater freedom.

Key Experience:

&#8729 Managed vendor and partner relationships, inventory and schedule management, and the hiring and supervision of employees and contractors.
&#8729 Conducted and analyzed market research studies – including competitive, industry, and consumer analysis – to target and characterize specific markets, size market potential, and determine brand positioning.

My specialties include: strategic planning, competitive analysis, and project management.


United States Peace Corps | Uganda | economic development volunteer | 2010 – 2012

Fair Trade Boston | Boston, Massachusetts | community organizer | 2009 – 2010

Dunkin’ Brands | Canton, Massachusetts | strategic planning analyst | 2007 – 2009

Channel Wolves | Boston, Massachusetts | channel marketing specialist | 2006 – 2007

Windemere Homes | Saco, Maine | partner | 2001 – 2005


Fun Books Kids Read | Saco, Maine | digital marketing strategist | 2010

Autonomie Project | Boston, Massachusetts | promotions strategist | 2009

Interise (through Taproot Foundation) | Boston, Massachusetts | project manager, strategic planning | 2009

MARS | West Chester, Pennsylvania | sales strategist | 2008

Reebok | Canton, Massachusetts | team leader, digital marketing strategy | 2008

South Shore Habitat for Humanity | Braintree, Massachusetts | team leader, demand forecasting and targeting | 2008


Northeastern University | Boston, Massachusetts | Master of Business Administration | 2009

Universidad ESAN | Lima, Peru | study abroad | 2007

Geneva College | Beaver Falls, Pennsylvania | Bachelors of Science in Business Administration | 2001

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